Company Executive Team

Brenton Farmer

Chief Executive Officer / Founder

As Chief Executive for Interactive Softworks, Brenton Farmer brings more than 20 years of experience in enterprise software. Brenton is a passionate software entrepreneur and co-founded Interactive Softworks in 2001 with a focus on improving how businesses and people interact. Prior to Interactive Softworks, Brenton founded smallwonder! Softworks, where he delivered a sophisticated award-winning product to the enterprise call-center market. He subsequently marketed and sold that company to Melita/eShare in 1999 where he served as CTO. Brent’s strong entrepreneurial spirit and extensive technology background provides the driving force behind Interactive Softworks’ strategic vision.   

Loyd Olson

Chief Operating Officer

As Chief Operating Officer of Interactive Softworks, Loyd Olson brings more than 25 years of experience with Fortune 500 companies, including General Electric and Rockwell International. Loyd uses his extensive experience in the areas of product management, demand generation and direct sales to drive the company’s sales, marketing, business development and operational activities. Loyd’s current focus at ISI is in helping businesses use technology more effectively to meet the ever-changing demands of today’s customers. Loyd’s background also includes experience working with mid-tier software companies in the telemedicine, manufacturing and CRM software industries.

Neil Stup

Chief Information Officer / Founder

Neil Stup serves as Chief Information Officer for Interative Softworks, and is also responsible for guiding the companies’ implementation strategies. In Neil’s current position, he is responsible for providing customer guidance and developing implementation strategies that leverage the company’s products in a manner tuned to each customer’s unique environment and business goals. Neil has an extensive background in complex IT architectures and has developed customized software solutions for numerous client initiatives in the satellite, communications, health IT and financial industries.

Company

Key Resources

• A New Model for Customer EngagementLearn about the 6 steps every company needs to take for effective customer engagement.
• Customer Success StatisticsHow effective engagement helps you get and keep more customers.
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