My Role Business
Marketing managers and sales professionals are expected to produce results no matter what the business condition. And to acquire more customers and keep current ones, they must become more agile—be able to respond and change direction quickly—as opportunities develop, customer needs change, market conditions fluctuate and competitors act.
Eighty-three percent of marketers said they needed a comprehensive marketing suite to improve their effectiveness.
But that means transforming yesterday’s one-sided interactions into today’s personalized, cross-channel customer and prospect dialogues, conducted on a 24x7x365 schedule, and built on present and past behavior that are tracked by analytics and alerts.
That’s why so many sales and marketing professionals are turning to enterprise marketing software solutions to automate business processes, integrate business and communications systems, and to better engage customers than ever before.
Interactive Softworks provides the enterprise marketing functionality to:
Integrate communications channels
Workflow-driven web, mobile and social app fabric architecture that enables unprecedented communications integration and rapid creation and integration of customer facing applications.
Manage Campaigns
Design complex multichannel customer interactions and enable targeted customer dialogues that help acquire and activate more customers
Change Campaigns
Make fast, real-time changes to campaigns in any communications channel.
Analyze Campaigns
Real-time campaign analytics enables results measurements and behavior tracking