Interactive Softworks Showcases Metaphor Payment Offering Software at ETA’s Strategic Leadership Forum

Interactive Softworks, a provider of customer engagement solutions, announced today the company will showcase its Metaphor software for payment processors at the 2010 Electronic Transactions Association’s (ETA) Strategic Leadership Forum. The event takes place October 26-28 at The Breakers in Palm Beach, Fla. Interactive will be demonstrating the benefits of its Metaphor Payments Offering Platform, which streamlines merchant and ISO lifecycle management that includes dynamic offers, client acquisition, paperless on-boarding, fulfillment, provisioning and activation.

In a fiercely competitive industry, payment processors must differentiate themselves by providing superior service to their merchants and ISO partners, dynamic product offerings and merchant management capabilities that go far beyond the slow, paper-driven processes of yesterday. Metaphor’s built-in business process automation capabilities combined with its security and encryption capabilities provide the paperless automation needed, along with compliance monitoring and enforcement.

The Strategic Leadership Forum focuses on three critical topics for the payment processing industry: Electronic Payment Dynamics, Technologies and Products and Critical Business Issues. Sessions will discuss what is going on in the payments industry today, taking a look at emerging markets and systems and the technologies and business issues that affect the payments business.

“The ability to easily and efficiently work with third-party processing partners to build and promote integrated payment solutions is a critical factor for success in the payment processing industry,” said Steve Herlocher, Interactive’s EVP of sales and product strategy. “We are pleased to be involved in ETA’s Strategic Leadership Forum, and to offer technology solutions that help payment processors meet the challenges of today and the future.”

About Interactive Softworks
Interactive Softworks improves the way organizations engage customers by synchronizing critical real-time data with back-end processes and driving individualized customer interactions across multiple communication channels (voice, Web, IVR, chat and social media). Interactive’s solutions represent the next step in Business Process Management (BPM) and Customer Relationship Management (CRM) systems, enabling smarter and more consistent customer experiences that leverage partner and market-driven opportunities. Today, Interactive Softworks optimizes business performance and delivers successful customer acquisition, loyalty and retention campaigns for innovative Fortune 500 companies. For more information about customer engagement and Interactive Softworks call 703-669-2800.