Products Metaphor Overview

Metaphor

Metaphor is a customer engagement software platform that provides everything a company needs to design, launch and refine cross-channel, multi-wave, engagement campaigns for lead management, customer acquisition, retention, loyalty and social media initiatives.

Metaphor provides an adaptive environment for users of all types to envision new business ideas, to reuse existing processes and capabilities, and to recombine business offerings across multiple communication channels (phone, web, SMS, social) and market segments easily and intelligently – opening the door to business optimization and transformation.

Metaphor’s award-winning features include plug and play integration capabilities, easy business process definition and deployment, a highly scalable and reliable hosting environment, and comprehensive analytics that produce accurate and actionable business intelligence.

What makes Metaphor unique is its revolutionary approach to consumer interaction portals. Without additional software or significant IT involvement, Metaphor automatically creates and manages user interfaces across all communication channels through a single, fully integrated implementation. Increased market adaptability, more effective customer acquisition and retention, and savings in time to market and the bottom line are achieved with breath taking results.

Workflow Applications
App Fabric

Create multi-channel campaigns with graphical tools that turn business processes into real customer dialogs.

Integrated Communications

Synchronize all your customer communications and interact across any device or social portal.

Analytics and Dashboard

Make timely, intelligent business decisions based on accurate, real-time data and in-depth analytics.

Campaign Management

Create, deliver, optimize and measure personalized, interactive, cross-channel campaigns with customers and prospects.

Content Management

Manage all types of content in any channel in any campaign at any time without IT involvement or downtime.

Instant Deployment and Adapters

Auto-connect to web services, SaaS platforms, and legacy systems. Deploy changes instantly.

System Integration

Link applications and business systems and optimize data and capabilities into a powerful, coordinated system.

Social Integration

Expand brand awareness and launch interactive dialogues in social media and social networking communities.