Case Studies Metaphor Gives Tranzact Sustainable Competitive Advantage

Products Metaphor Components

Business Processes and Rules

Metaphor’s business process functionality and integrated rules engine empowers business users to quickly define and deploy customer programs – from very simple to highly complex – with minimal support from IT. Metaphor-driven business processes synchronize data across the enterprise and overlay reusable rules to drive standardized, repeatable processes of any kind.

Make the implementation and ongoing operation of business processes easy and straightforward, and allow business users to self-serve instead of being tied down by cumbersome technology restrictions.

Traditional business process systems can be cumbersome to use for non-technical personnel and difficult to operate and maintain. So, the value that they bring to an organization is marginalized by the necessary dependency on technology resources. Metaphor, however, was built with the business user in mind, so that they can create and manage their own business process and rules definitions easily, and then publish them to a reliable system without tremendous IT overhead.

This approach means that business users are able to define their processes and rules in a way that makes sense to how their company actually conducts its business. Metaphor’s tools mold to fit the business as opposed to making the business mold their processes to fit the tools.

Products

Key Resources

A New Model for Customer EngagementLearn about the 6 steps every company needs to take for effective customer engagement.
Customer Success StatisticsHow effective engagement helps you get and keep more customers.
Special Technology Initiative?Tell us more about your project.