Products Metaphor

Campaign Management

From lead generation and customer acquisition to customer care and retention campaigns, Metaphor provides a comprehensive Campaign Planning and Execution environment that allows marketers to design campaigns and content, listen to and respond to customer conversations across channels, measure the effectiveness of messages and analyze in real-time the results of interaction, and adjust activities and entire strategies for unprecedented responsiveness to market conditions.

Metaphor enables “complete” campaigns that, built once, include the content, processes and workflows of the campaign for all communications channels. This ensures every touch point provides the intended information and experience every time no matter how prospects are communicated with.

By intelligently integrating campaigns with core business processes, Metaphor enables marketers to create live campaigns that actually provision, ship, configure, and customize the product or offer, not just present a static template. This means that all campaigns are inherently current, complete, and correct as related to proper product configurations, inventory, the competition, current messaging, positioning, and corporate goals.

With Metaphor your company can deliver campaigns that enable productive selling dialogs with prospects and customers because the software recognizes, understands and acts on the conversations, ideas, preferences, and sentiment of the prospect. Metaphor enables this by creating an active campaign that maintains a beneficial point of presence in the prospects social world, blending it with the company’s view of the prospect from internal preference and history information.

Increase Sales with Real-Time Intelligence and Dynamic Offers

Metaphor’s Social Integration capabilities tell you what prospects are saying about competitors. Being aware of negative comments about a competing brand may drive a specific attack strategy to drive more sales and monitoring positive comments may drive competing offers. And by coupling Metaphor’s ability to listen-in on and track social dialogues with its dynamic offer engine, companies can respond to changing market conditions and opinions by launching offers that beat the competition to the punch

Accelerate the Launch of Customer Campaigns

Metaphor enables companies to rapidly spin-up customer interaction campaigns across any communication channel. With Metaphor you can build upon existing campaigns or generate new ones with a single, unified, tool set.

Increase Conversions and Sales

Campaigns with consistent messages across dialogs and across channels can build upon each other and eliminate buying confusion and distrust, improving a prospect’s perception of your brand. And because Metaphor Campaign Management ensures that campaigns respect a prospect’s preferences, are aware of any history, and are relevant to the prospect’s current social dialogs, sales and conversions are more likely to be achieved.

Increase Marketing Effectiveness and Lower Spend

Use Metaphor’s Campaign Management features to measure campaign content value, response rates, take rates, and impression and sentiment across campaigns to get a true global picture of the effectiveness of marketing spend. Metaphor’s built-in campaign analytics enables companies to intelligently track, analyze, and manage lead sources by tracking costs per lead all the way through costs per conversion. Additional marketing effectiveness can be achieved by reacting to trends in real-time and maximizing the time to value on positive sentiment by quickly defocusing or removing offending or negative content that can harm brand equity and campaign effectiveness.

Improved Brand Perception

Create the perception in your prospect’s and customer’s minds that your company is reactive, conscientious and provides high quality products and services. Tightly targeted campaigns launched and managed by Metaphor can minimize spam and any negative impressions by offering relevant offers that give customers what they want in the first interaction.

Increase Responsiveness to Changing Market Conditions

Improve the effectiveness of customer interactions by keeping your campaigns current. Metaphor’s customer interaction tools allow organizations to quickly adapt interaction workflows to respond to changing market conditions and unanticipated events. Changes to customer interaction campaigns and workflows are immediately translated across all communication channels and customer touch points. This enables organizations to quickly adapt to changing conditions and to efficiently make and deploy changes based on analytics and measurable customer behaviors.