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Features
Metaphor's award-winning software features enable your company to design, launch, assess and optimize prospect, customer, and partner engagement initiatives. Metaphor is an all-inclusive suite that provides a wide range of capabilities for users of all types. Below are some of Metaphor’s key features, or you can also see a complete listing of all of Metaphor’s components.
» Multichannel Delivery
Multichannel customer engagement typically requires the development of multiple user interfaces, databases and disparate systems. Metaphor reduces or eliminates the time and cost of creating these interfaces by generating them for you, automatically.
» Analytics
Get accurate, real-time intelligence about business activities with pre-built and customizable analytics. For companies that want real-time visibility and insight into every aspect of their business performance—with a centralized way to assess information from disparate systems inside and out of the enterprise—Metaphor’s pre-built and customizable analytics features can help your company make informed decisions without costly delay.
» Content Management
Built-in dynamic content management allows you to create, edit and publish the essential content and documents that comprise your essential business processes. For companies that need the flexibility of creating or changing content quickly and without IT assistance, Metaphor’s dynamic content management provides a way for non-technical users to control their content without interrupting day-to-day business activity and without requiring any system downtime.
» Visual Processes and Campaigns
Easily create multichannel campaigns, processes and workflows with a rich graphical user interface. For companies who want an easy way to graphically design and implement multichannel campaigns for every type of engagement – and want to avoid the complexity of using multiple solutions to build and manage these campaigns – Metaphor’s campaign design feature provides a centralized method to create, launch and maintain campaigns with minimal IT assistance and without protracted development times and exorbitant cost.
» Integration
Connect to and extend the capabilities of your existing technology investments with an integration framework. Companies that have purchased software and hardware to perform critical business operations—such as CRM or ERP—and want to streamline performance by integrating these systems, Metaphor’s web services-enabled integration server provides a quick, easy and cost-effective way to leverage existing investments and simplify operations.
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Key Resources
- Customer Success StatisticsHow effective engagement helps you get and keep more customers.
- Special Technology Initiative?Tell us more about your project.
Case Studies
- Metaphor Gives Tranzact Sustainable Competitive AdvantageFind out how Tranzact reduced development costs by 30 percent.
- Certegy Achieves Unprecedented Productivity and Sales GainsLearn how Certegy scored 578% more leads than the previous month.