Products Metaphor
Instant Deployment and Adapters
In order to effectively engage customers, organizations must provide meaningful, on-demand and up-to-date information to their clients at any time and across every channel. And, once engaged, organizations must be able to take immediate action to sign-up, activate, modify or make any number of real-time adjustments to the business / customer relationship. Taking action, providing up-to-date information and engaging over any channel at any time is critical to the effective blending of Loyalty, Marketing and Customer Engagement initiatives that represent this next generation of business – customer relationships.
New initiatives, partners and changing market conditions are placing increased pressures on organizations to integrate with any number of on-premise and in the cloud back-end systems. And, as the time to response for new and existing clients and partners has become instant, the ability to integrate with and keep pace with evolving interfaces and systems that are outside of your organizations control has become paramount.
Metaphor makes system integration, versioning and real-time deployment a central part of the engagement equation. Metaphor provides powerful integration tools and wizards that were designed to dramatically simplify integrations with both legacy and in-the-cloud systems and APIs. Metaphor enables IT groups and engagement workflows to easy discover, consume and integrate on-premise and off-premise systems and processes from directly within your customer engagement workflows. And once you have linked to an external provider, Metaphor allows you to deploy your engagement campaigns without having to worry about bringing the system down to maintain versions and upgrades.
Metaphor supports extensive interfaces for IT as well as intelligent wizards that allow you to point the workflow designer to an external service or provider and auto generate adapters that give you immediate access to external systems like SalesForce, decision engines, credit, shipping, payments, tax etc. And Metaphor manages the versioning and deployment of your engagement initiatives, allowing you to make and deploy changes instantly – ensuring that you never need to bring your systems down to use a new version of an external API– or internal campaign; 24×7 customer engagement that brings all of your external assets and systems to your finger tips.
- Auto generate adapters to external systems and cloud based services
- Auto manage external API versions
- Service Level management and alerting for external systems and dependencies
- Version and dependency aware, real-time deployment
- Smart management of dependent integrations; discovery, health, balancing, routing, intelligent switching between real-time and fail-over modes
- Support for stateful and stateless integrations; legacy systems and web services models
- Real-time, transparent, deployments