TMCNet describes Metaphor’s positive impact on TRANZACT (Case Study)

This article was written by Brendan Read, Senior Contributing Editor for TMCNet. The contents of the full article can be found here.

Especially when money is tight it pays to find out, go with and build on the right software solution and supplier rather than unnecessarily ripping-and-replacing products from a myriad of vendors that adds to IT costs, risks operations disruption and with this annoying customers.TRANZACT, which provides customer acquisition technology solutions to the financial services, media and telecommunications sectors has in doing so gained nicely from having implemented Interactive Softworks’ Metaphor platform back in 2000.Metaphor combines business process management (BPM), CRM, BI, content management, analytics and multi-channel delivery into a fully-unified “customer engagement” solution. Metaphor enables TRANZACT to manage significant change across a wide variety of communications channels, including web, IVR, voice, mobile and social media without protracted development cycles.Read the entire article at TMCNet.Download the TRANZACT Case Study from Interactive Softworks’ website.