Roles Business

Metaphor provides everything business users need to build, manage, and maintain human-facing engagement processes and campaigns to help acquire, service, and retain loyal customers. Out-of-the-box, Metaphor provides project communities, visual design tools, portals, and reporting and analytics for easy deployment and real-time feedback on how processes are working.

Project Communities

Metaphor is a social community for business users enabling interactive and collaborative project delivery. Metaphor’s human-facing capabilities allow easy transition of virtually any business process into existing and next generation communication channels.

Easily collaborate amongst business teams and with IT resources to envision, design, and build human-facing processes and campaigns
Use social tools like blogs and tagging to keep team members up to date and engaged with processes
Make changes to existing processes, and deploy them in real-time

Visual Design Tools

Metaphor provides easy-to-use visual tools that allow business users to depict business processes exactly like they think of them. Coupled with Metaphor’s human-facing capabilities, this means all aspects of a process – system-to-system and person-to-system – are handled just as easily as one another, and once the process is depicted, it becomes real.

Design all aspects of processes in an intuitive and straightforward way
Use a single tool for all process components, whether it involves getting data from a legacy back-end system, sending an SMS message to a customer, or anything in between
Take advantage of integrated publication wizards that make it easy to see the results of the modeling without reliance on IT

Multi-Channel Engagement

Unlike many other customer engagement solutions that offer “web portals,” Metaphor’s dynamic interface generation capabilities automatically create interaction portals across any communication channel – web, voice/IVR, mobile, social media, etc.

Enjoy the absolutely lowest possible cost of publication because a single process seamlessly drives and creates user interfaces in all channels
Shorten design and development cycles with Metaphor automatically managing the nuances from one point of human interaction and another
Save on development costs and lower the requirements for unique specializations amongst the development staff
Make a change to an existing process in one place, and see it immediately realized across every single communication channel

Reporting and Analytics

Metaphor keeps track of every detail of how, where, and why business processes are being used, and exposes all of that data in real-time. With immediate feedback about all aspects of every process, business users can take proactive measures to provide users with precisely the kinds of interactions they demand at that moment.

Make real-time optimizations to all aspects of any process
Allow Metaphor to manage A/B testing of process and interface variations, and provide immediate feedback on user response
Receive real-time feedback on how processes are being consumed by end-users across any and all communication channels
Be immediately informed of any system performance issues

Roles

Key Resources

Customer Success StatisticsHow effective engagement helps you get and keep more customers.
Special Technology Initiative?Tell us more about your project.

Case Studies

Metaphor Gives Tranzact Sustainable Competitive AdvantageFind out how Tranzact reduced development costs by 30 percent.
Certegy Achieves Unprecedented Productivity and Sales GainsLearn how Certegy scored 578% more leads than the previous month.