Solutions Business Solutions

Co-marketing and co-branding

Strategic relationships and partner marketing initiatives are increasingly important in today’s business landscape. Companies are challenged to build on-going value in their customer base while at the same time, they must also continue to convert those same customers to cover the growing costs of acquisition and retention. Companies that do this effectively gain clear competitive advantages, and are able to differentiate and personalize product and service offerings, and to further leverage their customer base to drive new sales and maximize revenue.

Enabling co-marketing initiatives—integrating with partner infrastructures and data and managing numerous permutations of unique brands and their rules, offers, terms and conditions and pricing—can be risky, time-consuming, and expensive. Because of this, some companies forego such lucrative opportunities altogether either because their IT teams lack the time and resources, the partner timeframe for the opportunity is too short, or the risk of failure and collateral damage to the user base can’t justify the resource risk or commitment.

Metaphor’s unique IP provides a low risk, low-resource strategy for driving integrated, multi-channel Co-Branding and Co-Marketing programs that leverage your existing implementations, re-tooled to account for partner systems, rules and data. Metaphor enables rapid spin-up of marketing partnerships and facilitates versatile, branded, real-time product innovation for unprecedented agility and success.

Virtualize Product Offerings

Easily re-brand (look & feel, unique rules and requirements, terms and conditions, pricing, product inventory, etc.) core business processes for strategic partners that drive personalized, branded interactions that convey value and promote conversions.

Simplify Conversions

Easily and automatically identify potential cross- and up-sell opportunities, product combinations, bundles and packages, tiered pricing and limitless types of offer and pricing configurations for assisted service, self-service, smart phone and e-commerce transactions.

Stimulate Customer Loyalty and Retention

Maintain brand loyalty and customer retention by providing an exceptional customer experience with easy-to-use self-service capabilities across channels and devices. Ensure a personalized, relevant, interactive dialogue by offering products and services that match customer preferences and behaviors.

Achieve Unprecedented Marketing Agility

Become more responsive to market conditions, and customer demands by coordinating activities across the organization that are easy to review and refine for ultimate marketing success. Launch multi-channel, multi-wave, branded campaigns and change content, messages, offers and pricing in real-time at any time, across channels.