Solutions Business Solutions

Communication Integration

Customer communication options have increased over the past decade, giving companies and their customers many ways to interact. But while these technologies offer the potential for better interactions, they are separately accessed and managed, creating fragmented systems and data that can lead to inefficiencies and additional costs that may negate their potential value.

Effective customer engagement, and ultimately increased revenues and retention, can be achieved with unified communications that enable a company to deliver a consistent user experience across channels and devices including telephone and smart phone, IVR, web, email, chat, SMS and emerging social media channels.

Interactive Softworks’ Metaphor Customer Engagement software provides a unified communications solution that integrates and synchronizes core communications systems and new channels to deliver unprecedented consistency that will standardize and optimize customer interactions of every kind.

Standardize Customer Interactions

Today’s consumers expect to be serviced in their preferred channel–some choose to interact via web browser while others opt for their smart phone or a combination of devices. Metaphor facilitates consistently high quality multi-channel customer interactions of any type and purpose. Centrally designed and managed business processes and rules are applied to customer-facing applications and interfaces that deliver a standardized experience that will keep customers coming back for more.

Accelerate Time-to-Market

Shorten development time, eliminate IT involvement and drastically reduce costs associated with changing systems and processes or delivering new applications to market. Metaphor automatically produces an appropriate user interface, regardless of channel or device, on-demand and in real-time based on customer preference or previous behavior. And for enterprises with remote and branch offices, consolidated communications means quick and easy deployment to all offices without delay.

Improve Operational Flexibility

Integrated communications enabled by Metaphor means that operationalization and management of processes is much less complex and easier to achieve. Operations teams can focus on a single and holistic platform for hosting and exposing processes as opposed to the confusing and costly conglomeration of systems typically required from traditional systems.