Solutions Business Solutions

Customer Acquisition and Activation

New customer acquisition and activation can be a manual, labor-intensive, paper-driven process that is susceptible to inconsistencies, departmental delays, human error and a lack of scalability.

In addition to the productivity loss from manual on-boarding and activation, revenue opportunities and customer retention are also at risk. Because cross- and up-selling is typically more effective in the first 60-90 days of the customer life cycle, inefficient customer activation can reduce those and other revenue opportunities. And dissatisfaction can lead to lost customers if enrollment and activation aren’t facilitated more quickly.

Interactive Softworks’ Metaphor software provides the perfect solution for end-to-end Customer Acquisition and Activation improvement. Our software accelerates new customer enrollment and eliminates productivity issues by automating processes and enabling self-service across channels while also simplifying full-service customer interactions, all of which promote customer loyalty and maximize sales opportunities.

Improve Productivity with Automated On-Boarding and Activation

Eliminate manual steps and increase capacity without adding staff by automating customer on-boarding and activation processes. Automated on-boarding ensures consistent and compliant interactions that can be tracked, measured and changed in real-time. Productivity is improved because previously manual and laborious activities are replaced by automated business processes that are achieved faster and more accurately than ever before.

Cut Costs and Accelerate Revenue Generation

Faster customer activation means revenue can be collected sooner. Automated customer acquisition and activation accelerates the enrollment process and shortens the time to revenue. Similarly, more efficient on-boarding processes result in greater productivity, allowing a company to enroll more new customers while reducing operational costs.

Improve the Customer Experience and Minimize Customer Churn / Increase Retention

Exceed customer expectations by making it easy to do business with your company and delivering an excellent user experience. Automated on-boarding and activation means customers only have to submit information and documents only once. Instant decisioning and reduced turnaround times for application and other processing instill brand loyalty. And the ability to use self-service applications in the preferred channels or device for account setup and personalization, along with easy-to-use interfaces and mobile apps, results in satisfied customers who feel appreciated and cared for.