Case Studies Metaphor Gives Tranzact Sustainable Competitive Advantage

Solutions Lead Management

Companies spend millions on advertising and other marketing efforts in an effort to generate targeted sales leads. Yet no matter how much time and money is spent, a majority of leads are never worked to their full potential with studies showing that over 80% of companies cannot compute their lead closure rate, even though lead generation and customer acquisition is one of their highest priorities.

Metaphor’s Lead Management solution provides repeatable and measurable lead lifecycle processes and seamless integrations with back-end systems for easier implementation and better post-campaign measurement.

Lead generation initiatives must be driven by well-defined, closed loop processes that can quickly change or adapt to customer behavior patterns. Metaphor’s approach to lead lifecycle management you provides not only a technology platform to manage lead activity, but also provides seamless integrations that produce systematic data, process repeatability and resource accountability.

By implementing a formalized and automated approach to lead management, companies see a wide range of benefits, including:

Better closure rates on existing lead initiatives
Better visibility into the lead lifecycle
Fewer unhandled or “orphaned” leads
Reduced cost of sale
Faster turnaround from lead generation to closure

Solutions

Key Resources

A New Model for Customer EngagementLearn about the 6 steps every company needs to take for effective customer engagement.
Customer Success StatisticsHow effective engagement helps you get and keep more customers.
Special Technology Initiative?Tell us more about your project.