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Tapping the potential of customer relationships is a top strategic priority for many companies, and those that adopt a customer engagement strategy are gaining a measurable competitive edge.

Organizations that have optimized engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth.

—GALLUP

Interactive Softworks’ Metaphor Customer Engagement Management software helps organizations gain that competitive edge with easy-to-achieve cross-channel, multi-wave, engagement campaigns for lead management, customer acquisition, retention, loyalty and social media initiatives.