Company News

Interactive Softworks Launches New Web Site

Leesburg, Va., February 16, 2010

Interactive Softworks, a developer of software solutions that provide smarter customer interactions, today announced the launch of the company’s new web site. Interactive’s Metaphor solutions  power successful customer acquisition, loyalty and retention campaigns, resulting in improved customer relationships for business process outsourcers, customer service departments and contact centers, financial services organizations and government agencies.

Interactive’s Metaphor solution enables organizations to create flexible campaigns that are delivered and managed across multiple channels, including voice, web, IVR, chat and social media while  allowing for real-time changes to production; and centralized campaign management. Metaphor is designed to resolve the problem of integrating large amounts of data through a single implementation – without the need for extensive IT involvement. Metaphor is also the only solution that is fully cloud-enabled, allowing organizations to build and manage globally collaborative projects much faster and more efficiently.

 “We understand that today’s customer expects more, and has even greater choices when it comes to who they trust with their business,” said Brenton Farmer, CEO and founder of Interactive Softworks. “And, with more ways than ever to communicate with your customers, the problem has become even more complex. We make it easier for organizations to provide smarter and more consistent customer interactions every time. The goal of our new web site is to provide our customers and prospects with the tools and information they need to implement solutions that will ultimately mean happier customers and a more profitable business.”

About Interactive Softworks

Interactive Softworks improves the way organizations engage customers by synchronizing critical real-time data with back-end processes and driving individualized customer interactions across multiple communication channels (voice, Web, IVR, chat and social media). Interactive's solutions represent the next step in Business Process Management (BPM) and Customer Relationship Management (CRM) systems, enabling smarter and more consistent customer experiences that leverage partner and market-driven opportunities. Today, Interactive Softworks optimizes business performance and delivers successful customer acquisition, loyalty and retention campaigns for innovative Fortune 500 companies. 

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